portfolio

Coordinated with clients, project managers, or marketing teams to understand project goals and requirements

Designed custom graphics, logos, and visuals for banners, social media posts, flyers, and more

Produced video content and motion graphics for social media, ads, and events

Managed project timelines, delivering assets on time with clear communication

Ensured all content aligned with the client/brand’s message and style guidelines throughout the project

Captured high-quality images and videos for digital media, ads, social media, and websites

Created engaging video content with transitions, motion graphics, sound, and post-production elements

Managed the editing process, ensuring the final product met technical and creative goals within brand guidelines

Designed visuals for marketing materials, including social media graphics, banners, and posters

Ensured consistent visual branding across platforms, tailoring content for Instagram, YouTube, TikTok, and web

Contributed creative ideas for visual storytelling and campaign strategies in brainstorming sessions

Applied SEO principles and analyzed KPIs to improve content visibility and refine future strategies

Researched venues, talent, and vendors under the direction of the lead event coordinator

Assisted in developing event plans, including timelines, budgets, and schedules

Reviewed proposals and managed communication between vendors and the coordinator

Supported event logistics, including setup, guest lists, and staff management

Troubleshot issues during events, like last-minute changes or equipment failures

Assisted with post-event evaluations, gathering feedback and compiling reports on outcomes and improvements

Wrote copy for digital platforms, including social media and web pages

Edited drafts for accuracy, clarity, and adherence to the brand’s voice and tone

Conducted research on products, target audiences, cultural context, and market trends

Revised content based on feedback from senior copywriters, managers, and clients

Met with the creative team to understand project goals, subject, and style requirements

Prepared cameras, lenses, lighting, and other equipment, submitting requests for additional gear as needed

Set up scenes using technical and creative skills, adjusting settings and lighting for the desired look

Imported, reviewed, and edited images (cropping, color grading, retouching) for targeted platforms

Submitted deliverables in all required formats, meeting project deadlines

Led small to medium QA teams using a Hybrid PM approach, combining Waterfall planning with Agile adaptability for complex testing

Collaborated with domestic and international teams to establish core project goals and address potential roadblocks

Managed risk by dedicating 60% of project time to upfront planning and 40% to adaptive troubleshooting, ensuring product quality

Utilized Kanban boards to assign and track multi-step test plans, balancing workloads and meeting project milestones

Conducted initial team meetings to set goals, followed by one-on-one check-ins for support, minimizing unnecessary group meetings

Delivered daily and final project reports after iterative reviews, aligning with project manager expectations

Collected team feedback to identify improvement areas and assess my own leadership effectiveness

Gained expertise in legal standards, platform guidelines, safety standards, and ratings board criteria

Collaborated closely with the in-house localization team (Treehouse) for project planning and strategy, maintaining ongoing communication

Gained expertise in internal tools and region-specific details for effective text processing

Evaluated spelling, grammar, tone, and quality of submitted Spanish text from the localization team or clients

Followed test parameters set by the team leader and project manager, adhering to technical standards

Streamlined error-prone areas while prioritizing key tasks for efficient testing

Developed an advanced understanding of internal testing tools to improve performance and assist team members

Developed custom graphics, logos, and visuals for social media, ads, and print materials

Created promotional content aligned with the company’s branding and marketing strategies

Ensured visual consistency across internal materials like presentations, newsletters, and training documents

Designed bespoke visuals for internal events, culture initiatives, and employee engagement programs

Worked with the marketing team to continuously evolve the company’s visual brand

Set clear campaign objectives like boosting brand awareness, leads, sales, or website traffic

Analyzed market trends, audiences, and competitors to create effective campaigns

Used data insights to refine strategies and optimize future campaigns

Applied SEO practices to improve website rankings and drive organic traffic

Conducted keyword research to ensure content ranked well for relevant terms

Tracked media coverage to assess its impact on brand visibility and reputation

Oversaw daily label operations (A&R, marketing, distribution, finance), ensuring efficiency and timely execution

Streamlined artist management, music releases, promotions, and distribution processes for smooth operations

Monitored project timelines to meet deadlines and coordinate releases across platforms

Supported team members with troubleshooting, operational guidance, and marketing or artist development strategies

Worked with A&R to identify and nurture emerging talent that aligns with the label's goals

Handled contracts, negotiations, and partnerships, securing fair deals while protecting label interests

Collaborated with artists on project planning, release strategies, show scheduling, and promotional efforts.

Developed business plans and operational strategies that align with the label’s vision as a small, independent company

Explored partnerships and collaborations with other labels to expand the label's reach

Managed budgets for releases, marketing campaigns, tours, and other label activities to maintain financial stability

Tracked revenue from music sales, streaming, touring, and other income streams

Led marketing efforts for releases, tours, and artist branding, adjusting strategies based on performance.

Represented the label at industry events, building partnerships with media and influencers

Fostered relationships with booking agents, promoters, and venues for smooth live event execution

User-Centered Design

Typography & Layout Design

Image and Video Asset Optimization

Branding & Visual Identity Design

Digital Media Design & Production

Storyboarding & Concept Development

Video Editing & Post-Production

Color Grading & Correction

Motion Graphics Design

Hybrid (Waterfall & Agile), Kanban

Team Coordination & Check-Ins

Risk Assessment & Mitigation (60% Planning, 40% Troubleshooting)

Project Coordination & Delivery

Cross-Functional Team Leadership

Process Improvement & Workflow Optimization

Budget Management

Quality Assurance Testing & Methodologies

Multi-platform Content Creation (YouTube, Instagram, TikTok, etc.)

Video Encoding & Compression Standards

CMS & Content Management Platforms (e.g., WordPress)

Streaming Setup & Production for Live Events

SEO for Video and Web Content

Data Analytics and Performance Tracking

Test Case Development

Social Media Strategy & Content Planning

Influencer & Community Engagement

Community Building & Audience Development

Data-Driven Marketing Campaigns

Brand Development & Positioning

Copywriting & Creative Messaging

Docs

Sheets

Slides

Photoshop

Illustrator

InDesign

After Effects

Premiere Pro

Lightroom

DaVinci Resolve

Apple Final Cut Pro

Ableton Live

Apple Logic Pro

OBS Studio

Figma

Buffer

Hootsuite

Led 10-20 person QA teams to meet tight deadlines for four AAA titles, supporting successful launches

Delivered 100% project completion with no missed deadlines or issues, ahead of schedule on two AAA titles

Reduced bug reporting time by 20% through streamlined testing methods and workflow enhancements

Boosted testing efficiency by 15% by implementing automation to reduce manual testing and increase productivity

Grew RORA Netlabel’s social presence to 3,000 followers on SoundCloud & Twitter in 2 years through organic marketing

Launched RorAX in LA (2016), showcasing in-label artists and independent creators via live shows and pop-up shops

Doubled event audience over 3 years, growing RorAX from 200 to 400 attendees, with sold-out shows every year

Built a community of independent artists, boosting their visibility and creating new commercial opportunities through RorAX